October 29, 2019

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Morning Sessions

  • 10:00 - 10:30Welcome
  • 10:30 - 11:00Maximize Every MomentJohn Hernandez - Chief Executive Officer, Selligent Marketing CloudConsumers are increasingly demanding and have high expectations from their experiences with brands. Hear from John Hernandez on what we’re focusing on at Selligent Marketing Cloud to enable you to deliver consumer experiences that truly allow you to maximize every moment with your consumers.
  • 11:00 - 11:40Make Every Moment The Start of Something New Lars Wiesner - Vice President of Engineering, Selligent Marketing CloudInnovation is an important part of driving the changes needed to meet the needs of the entitled consumer. It’s hard to prioritize, though, without a playbook. Hear from Lars Wiesner on important areas to prioritize in your innovation efforts.
  • 11:40 - 12:10Break 1
  • 12:10 - 13:00Make Every Moment Data-drivenCedric Spaas - Consumer Intelligence Manager, Selligent Marketing Cloud Data is the fuel for marketing, yet it remains the single biggest operational challenge for brands everywhere. Hear from Cedric Spaas on how to make the most of your data to automate and optimize your marketing efforts.
  • 13:00 - 14:00Lunch

Afternoon Sessions

  • 14:00 - 14:45Make Every Moment PersonalizedAlexei Kounine - Directore of Innovation, Selligent Marketing Cloud Personalization is the foundation for maximizing every moment with your consumers. Alexei Kounine will share different levels of personalization and when to incorporate each into your marketing efforts.
  • 14:45 - 15:15Make Every Moment MagicKathrin Kaufmann - Senior Strategy Consultant, Serviceplan Consulting GroupIncorporating gamification, interactive and engaging elements into your marketing can generate positive engagement with your consumers. Kathrin Kaufmann will show examples of magic in marketing to inspire you on new, creative ideas that will wow your consumers.
  • 15:15 - 15:45Break 2
  • 15:45 - 16:30Make Every Moment of Your Life CountDanuta Schmiejka - Business Coach und Trainer, bbk MünchenFinding balance as a busy marketing professional in an always-on, global economy is a challenge. To be truly happy, one must find a reasonable balance between work and life. This session focuses on your personal well-being as Danuta Schmiejka shares ways you can maximize what’s most important to you for true fulfillment.
  • 16:30 - 17:00Make this Moment a CelebrationYou work hard every day to produce great campaigns and programs. This celebration is for you, our incredibly talented clients. Join us as we celebrate your big successes in 2019 via our annual Selligent Awards ceremony.
  • 17:00 - 23:00Cocktails
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