Agenda

Munich

October 29, 2019

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Morning Sessions

  • 10:00 - 10:30Welcome
  • 10:30 - 11:00Maximize Every MomentAlexander Handcock - Senior Director Corporate Marketing Sales, Selligent Marketing CloudConsumers are increasingly demanding and have high expectations from their experiences with brands. Hear from Alexander Handcock on what we’re focusing on at Selligent Marketing Cloud to enable you to deliver consumer experiences that truly allow you to maximize every moment with your consumers.
  • 11:00 - 12:00Make Every Moment The Start of Something New Lars Wiesner - Vice President of Engineering, Selligent Marketing CloudInnovation is an important part of driving the changes needed to meet the needs of the entitled consumer. It’s hard to prioritize, though, without a playbook. Hear from Lars Wiesner on important areas to prioritize in your innovation efforts.
  • 12:00 - 12:20Break 1
  • 12:20 - 13:00Make Every Moment Data-drivenJonny Daenen - Senior Software Engineer, Selligent Marketing CloudData is the fuel for marketing, yet it remains the single biggest operational challenge for brands everywhere. Hear from Jonny Daenen on how to make the most of your data to automate and optimize your marketing efforts.
  • 13:00 - 14:00Lunch

Afternoon Sessions

  • 14:00 - 14:45Make Every Moment PersonalizedRamses Bossuyt - Director Client Success Manager, Northern Europe, Selligent Marketing Cloud Personalization is the foundation for maximizing every moment with your consumers. Ramses Bossuyt will share different levels of personalization and when to incorporate each into your marketing efforts.
  • 14:45 - 15:15Make Every Moment MagicKathrin Kaufmann - Senior Strategy Consultant, Serviceplan Consulting GroupMagic arises when the right message for the acute need is played via the appropriate touchpoint. In order to achieve this you need not only an understanding of the classic journey but also profound target group insights to motivate your customer to buy. Kathrin Kaufmann shows you how to make your customer experience truly magical and serve the needs of your target group at exactly the right moment.
  • 15:15 - 15:45Break 2
  • 15:45 - 16:30Make Every Moment of Your Life CountDanuta Schmiejka - Business Coach und TrainerKeeping one's balance as a marketer in a constantly active global economy is a challenge. To be truly happy, a reasonable balance between work and life is essential. Learn from Danuta Schmiejka how to maximize your personal well-being and learn different methods that can help to increase your awareness continuously as well as radical self-responsibility.
  • 16:30 - 17:00Make this Moment a CelebrationClient Success Manager's Team, Selligent Marketing CloudYou work hard every day to produce great campaigns and programs. This celebration is for you, our incredibly talented clients. Join us as we celebrate your big successes in 2019 via our annual Selligent Awards ceremony.
  • 17:00 - 23:00Cocktails
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