- 9:00 - 10:00Welcome
- 10:00 - 10:30Maximize Every MomentNiki Hall - Chief Marketing Officer, Selligent Marketing CloudConsumers are increasingly demanding and have high expectations from their experiences with brands. Hear from Niki Hall on what we’re focusing on at Selligent Marketing Cloud to enable you to deliver consumer experiences that truly allow you to maximize every moment with your consumers.
- 10:30 - 11:30Make Every Moment The Start of Something New Alexei Kounine - Director of Innovation, Selligent Marketing CloudInnovation is an important part of driving the changes needed to meet the needs of the entitled consumer. It’s hard to prioritize, though, without a playbook. Hear from our Director of Innovation, Alexei Kounine, on important areas to prioritize in your innovation efforts.
- 11:30 - 11:45Break 1
- 11:45 - 12:30Make Every Moment Data-drivenCedric Spaas - Consumer Intelligence Manager, Selligent Marketing CloudData is the fuel for marketing, yet it remains the single biggest operational challenge for brands everywhere. Hear from Cedric Spaas on how to make the most of your data to automate and optimize your marketing efforts.
- 12:30 - 13:30Make Every Moment MagicPete Jenkins - Chief Executive Officer, GAMIFICATION + LTD Incorporating gamification, interactive and engaging elements into your marketing can generate positive engagement with your consumers. Pete Jenkins will show examples of magic in marketing to inspire you on new, creative ideas that will wow your consumers.
- 13:30 - 14:30Lunch
- 14:30 - 15:15Make Every Moment ProfitableThomas Husson - VP Analyst, Forrester
What are the latest trends around marketing measurement, attribution and mix optimization?
ROI matters. How to deliver profitable campaigns and shift to a customer lifecycle value approach?
What are the best practices among brands?
VP and Principal Analyst Thomas Husson will summarize Forrester’s latest insights on moment marketing. He will focus on best practices from brands across different industries who have used data and AI to embrace moment marketing in agile and profitable way.
- 15:15 - 16:15Make Every Moment Of Your Life CountJonathan Peach - Art of BrillianceFinding balance as a busy marketing professional in an always-on, global economy is a challenge. To be truly happy, one must find a reasonable balance between work and life. This session focuses on your personal well-being as Jonathan Peach shares ways you can maximize what’s most important to you for true fulfillment.
- 16:15 - 16:30Break 2
- 16:30 - 17:15Make this Moment a CelebrationClient Success Manager's Team, Selligent Marketing CloudYou work hard every day to produce great campaigns and programs. This celebration is for you, our incredibly talented clients. Join us as we celebrate your big successes in 2019 via our annual Selligent Awards ceremony.
- 17:15 - 21:00Rooftop BBQ After a fun packed day, join us in celebrating all our clients and partners hard work and successes with a cocktail reception and BBQ. Plus an extra opportunity to mingle with experts and speakers from throughout the day.